Launch identity
A first identity to open with.
From €1,500 excl. VAT
- Basic visual direction
- Social media templates
- Opening communication assets
- Consistency across first touchpoints
AvantBail Studio
Give the concept a coherent presence, from plan to point of sale.
The Studio shapes your concept and keeps it coherent everywhere: identity, brand materials and interior direction, from sketch through to opening.
A concept only holds if it shows up everywhere.
Between the idea and the point of sale, many details get decided — and it's their coherence that makes the customer experience.
An idea to shape
The concept has to translate into identity, materials and space, without diluting.
Choices that commit you
Layout, materials and signage shape operations for years.
Many contributors
Designers, makers, fit-out trades: without direction, coherence is lost.
Two branches
Brand identity and interior direction.
The Studio works on two complementary branches: brand materials on one side, the direction of the space on the other — led with our specialist partners.
Visual identity
Logo, graphic world and variations, for a brand recognisable from one medium to the next.
Packaging & materials
Packaging, menus and printed materials in the concept's colours.
Website & online presence
A basic website and online presence ready for the opening, in the same world as the rest of the materials.
Signage & uniforms
Sign, signage and team uniforms, coherent with the identity.
Interior direction
The Studio leads the creative direction of the space and coordinates the design and interior-architecture partners.
Layout & materials
Choice of moods, materials and layout, translated into plans with our partners.
Moodboard & atmosphere
A clear visual direction, from moodboard to finished room, to align every contributor.
In pictures
The concept, carried across every touchpoint.
From the floor plan to the menu board, every element carries the same identity.
Layout
The space shaped for the concept, from plan to room.
Signage
Sign and wayfinding, coherent with the identity.
Packaging
Packaging and printed materials in the concept's colours.
Uniforms
Team uniforms aligned with the brand.
Digital materials
Menus and online presence in the same world.
In-store display
Posters and counter signage, readable and coherent.
Illustrative visuals — each project is tailored.
From sketch to reality.
A clear progression, from the address to opening day.
Decide
AvantBail secures the decision. AvantBail Ingénierie structures the project. AvantBail Studio brings the concept to life.
Site-works follow-up
Track progress, from structural works to opening.
AvantBail site-works follow-up brings the schedule, work packages, alerts and visuals together in one place, to stay on course through to commissioning.
Indicative mockup — the tool adapts to the project.
The Studio picks up after the decision.
AvantBail
AvantBail — the decision
The pre-diagnostic that helps decide whether an address is worth a commitment.
Exécution AvantBail
AvantBail Studio — the shaping
The concept's coherent presence, from identity to space, once the decision is made.
References
Project examples.
Any reference is shared on request and only with the consent of the project owner concerned.
Case studies coming soon
This section will grow with anonymised examples, with nothing published without prior consent.
References on request
In a first conversation, we discuss situations comparable to your type of project.
Formats suited to the scale of the project.
From a first identity to the full opening pack, website included. The formats below are starting points; the exact scope is defined together.
Full identity
A built, coherent brand identity.
From €2,900 excl. VAT
- Logo, palette and typography
- Mini brand guide
- Visual direction applied to assets
- Ready-to-use variations
Opening pack
Everything you need to be visible on day one.
From €4,900 excl. VAT
- Full identity
- Basic website
- Online presence for the opening
- Coordinated launch assets
Network / multi-site
Roll out a consistent identity across addresses.
On request
- Brand system and templates
- Multi-site deployment kit
- Consistency across outlets
- Scope defined with you
Monthly creative support
Regular creative support, month after month.
From €690 excl. VAT / month
- Updates and day-to-day assets
- Posts and small campaigns
- Ongoing design support
- No long-term commitment
Let's talk about your opening project.
Describe your project: we'll get back to you to frame suitable support.
